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THE PLAIN SPEAKING INSTITUTE

Original thinking, clearly articulated

The Plain Speaking Institute is a corporate communications consultancy that will transform the way you and your business speak to the world.

It is built on the premise that the most successful leaders, sales people and marketers are the ones who can write and speak with the most eloquence, purpose and clarity. The institute offers workshops tailored to your individual goals, that cover:

  • Sales training: pitches and presentations

  • Public speaking: speeches and panels

  • Writing for business

  • Media training

  • Introduction to financial markets 


We also advise companies on how to create hard-hitting and effective content driven marketing campaigns. Because evidence shows that companies who communicate clearly, using plain English, perform better and win more business than those with verbose management teams. For more details on how we can help, scroll down or click here.

Charlie Corbett won The Plain English Campaign's Communicator of the Year in 2019 and his book 'The Art of Plain Speaking' won the Short Business Book of the Year at the 2019 Business Book Awards.

 






"ANY FOOL CAN MAKE THINGS BIGGER, MORE COMPLEX, AND MORE VIOLENT.

IT TAKES A TOUCH OF GENIUS, AND A LOT OF COURAGE, TO MOVE IN THE OPPOSITE DIRECTION."

                                             ALBERT EINSTEIN


 

THE FOUNDER

Charlie Corbett is an award-winning business author, corporate communications specialist, journalist and plain speaking evangelist.


In a career that spans almost two decades in finance and the media, he’s worked as a senior financial journalist and editor at the FT Group, The Wall Street Journal, Euromoney and Morningstar.


He won the Plain English Campaign's Communicator of the Year in 2018 and his book, The Art of Plain Speaking, won the Best Short Book category at the Business Book Awards 2019.

More on The Art of Plain Speaking

 

HOW WE CAN HELP

PLAIN SPEAKING WORKSHOPS

A masterclass in writing and speaking for business

Full and half-day courses for groups on how to write and speak publicly with clarity, concision and confidence. The goal of the course is to help people to create powerful, simple messages that will resonate with potential clients. And then articulate those messages - written or spoken - in a way that will grab people's attention and win them over. For up to 25 people.

PRESENTATION MENTORING

Speak with clarity and confidence

One-to-one mentoring for people in senior positions who need to give confident and assured presentations to influential audiences. It could be to the board, an AGM or dignitaries at an awards event or after-dinner talk. We'll help you to structure, write and deliver speeches and presentations that will get your message across in a way that is clear, compelling and, above all, human.

Our overriding aim is to give people the confidence to be the best version of themselves. 

MEDIA TRAINING

Make the press work for you

Our media coaching will help you to understand what motivates the media, how to speak to the media, and how to make best use of the media. Based on experience garnered from 20 years as a business and finance journalist, Charlie Corbett will offer interview practice and one-to-one mentoring for public-facing staff. As well as advice on crisis communications and how to take full advantage of all publicity, whether good or bad.

BRAND MANAGEMENT AND STRATEGY

Make your communications sparkle

Strong brands have powerful, targeted messages that are simple. 
We offer a full audit of all your current communications - across all channels - and give recommendations on how to create succinct, powerful messages to defined audiences.
In addition, via our practical masterclasses on writing and public speaking, we'll help to make you, your communications, and your brand, genuinely stand out from the crowd.

CONTENT MARKETING AND PRODUCTION

Tell a story that is compelling

We work with clients to create genuinely engaging articles,videos and podcasts that entertain audiences, but at the same time embody your company's essential values. We work in close partnership with clients to tailor campaigns to appeal to a clearly defined audience and according to a planned editorial calendar.

Above all, we'll help you to tell the story of your business in a way that will grab people's attention and compel them to take notice.

 

WHAT OTHER PEOPLE THINK

 

An invaluable  guide for anyone speaking in public or with an important presentation to deliver - or even if you simply want to connect better with people ... I’m now looking forward to putting it into practice.

Dame Helena Morrissey, leading investment specialist and founder of The 30% Club.

Charlie has that rare gift of being able to enthuse and motivate an audience and you are guaranteed to come away with ideas that will change your working life immediately.

Chris Harvey, Managing Director at Financial Marketing Ltd.

In a world where there is often too much meaningless management speak Charlie can help your team gain real clarity in how they can better communicate with their teams, their clients and each other.

James Callander, Managing Director at Freshminds

Charlie is a highly accomplished content professional and I can recommend his services without hesitation.

Jonathan Wright, Global Managing Director at Dow Jones & The Wall Street Journal

He's one of those people who make simplicity seem effortless - when anyone in communications will tell you that it takes a lot of hard work and experience to simplify the complex.

David Butcher, Managing Director at Communications and Content Ltd.

Words, words, words. The modern world is awash with words. Everyone can write but not everyone can write what they mean. Charlie elegantly explains how to ensure your words convey meaning rather than obscure it.

Ben Wright, Business Editor at The Telegraph Media Group

"IT IS EASIER - EVEN QUICKER, ONCE YOU HAVE THE HABIT - TO SAY 'IN MY OPINION IT IS NOT AN UNJUSTIFIABLE ASSUMPTION THAT' THAN TO SAY ... I THINK." GEORGE ORWELL

 
 
 

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